Mary Walker

How to Improve Your Brand Tracking Strategy With AI

TL;DR AI-powered brand tracking measures how visible and well-regarded your brand is online and among customers, giving insight into top-of-funnel…

2 weeks ago

Beyond Clicks: Understanding SEO’s Evolution in the Age of AI, and What It Means for Therapists

TL;DR: Search has shifted dramatically in the last year. AI Overviews, ChatGPT-style tools, and social search mean people are still…

3 weeks ago

Embracing Gratitude and Empathy: Navigating Political Unrest in the Workplace

**TL;DR:** In today's polarized world, fostering gratitude and empathy in the workplace is essential for navigating political unrest. Organizations should…

2 months ago

Trick or Trust: Building Real Team Connection in a Remote World

**TL;DR:** Building trust in remote teams is crucial, especially during the holidays when emotional challenges can arise. Simplified SEO Consulting…

2 months ago

When Rankings Rise but Clicks Drop

If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but…

3 months ago

AI and Your Reputation: Why Monitoring Your Online Reputation with AI Tools Is More Important Than Ever

Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the…

3 months ago

Eight Months In: The Real Story of Taking Over Simplified SEO Consulting—and What’s Happened Since

My name is Mary, and when my husband Ed and I became the new owners of Simplified SEO Consulting just…

4 months ago

GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both

If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like…

4 months ago

Can You Be a Leader and Still Have a Life?

That’s the Life Question We’re Exploring Today If you’re a small business leader, you’ve likely faced the long to-do lists,…

5 months ago

Is a Lack of Collaborative Culture Holding Your Team Back?

In American work culture, individual achievement, not collaborative, is often celebrated above all else. We idolize the lone innovator who…

5 months ago