Mary Walker

When Rankings Rise but Clicks Drop

If you’ve recently pulled up your website analytics, you may have noticed something strange: your keyword rankings are improving, but…

1 week ago

AI and Your Reputation: Why Monitoring Your Online Reputation with AI Tools Is More Important Than Ever

Artificial intelligence (AI) has transformed the way businesses—and the people behind them—show up online.GEO Is Not Replacing SEO: Why the…

2 weeks ago

Eight Months In: The Real Story of Taking Over Simplified SEO Consulting—and What’s Happened Since

My name is Mary, and when my husband Ed and I became the new owners of Simplified SEO Consulting just…

1 month ago

GEO Is Not Replacing SEO: Why the Future of Website Optimization Needs Both

If you’ve been hearing the buzz about Generative Engine Optimization (GEO) lately, you might also have seen bold claims like…

1 month ago

Can You Be a Leader and Still Have a Life?

That’s the Life Question We’re Exploring Today If you’re a small business leader, you’ve likely faced the long to-do lists,…

2 months ago

Is a Lack of Collaborative Culture Holding Your Team Back?

In American work culture, individual achievement, not collaborative, is often celebrated above all else. We idolize the lone innovator who…

2 months ago

AI & SEO in 2025: How Smart Business Owners Use Machine Learning Without Losing the Human Touch

Introduction: AI Is Everywhere—But Should It Run Your SEO? Over the past two years, artificial intelligence has moved from a…

2 months ago

Thriving in Uncertainty: Why Strategic Business Investment Matters More Than Ever

Weathering the Storm With Your Small Business Right now, things feel uncertain for many of us. Economically, these are unprecedented…

4 months ago

Connections Over Ego: How Intentional Work Culture Transforms Remote Teams in Business

Small Business, Big Responsibility Running a small business isn’t for the faint of heart. As owners, we aren’t just managing…

4 months ago

How Leadership Looks Different When You Lead with Empathy

For as long as I can remember, every job I’ve had has followed the same leadership model: authority, structure, and…

5 months ago