Lynsey Heskett

AI Content in 2026: How to Use It Without Losing Your Voice (Part 1)

TL;DR: AI writing tools can be a real asset for your practice's content strategy when used wisely. But copying and…

3 weeks ago

From Word-of-Mouth to Google Searches: Why SEO Matters for Alternative Healers

TL;DR Word-of-mouth used to be enough for alternative healers, but today's patients find practitioners through Google searches first. With AI…

2 months ago

Local SEO for Integrative Medicine: How to Dominate Your City’s Search Results

TL;DR To dominate local SEO for integrative medicine, optimize your Google Business Profile (GBP) by claiming and verifying it, filling…

3 months ago

Creating Content that Converts: SEO Tips for Alternative Healing Practitioners

TL;DR: This guide provides SEO tips for alternative healing practitioners, emphasizing the importance of a compassionate online presence that connects…

4 months ago

Voice, AI, and Search: Why SEO Matters for Medical Professionals

The way potential patients find you is changing. In the past, a listing in the local directory or a simple…

5 months ago

ChatGPT, Google & the Future of Search: What Functional Medicine Doctors Need to Know

Picture this: your patient is bedridden, overwhelmed by a migraine caused by severe congestion. They're shivering uncontrollably, bundled in a…

6 months ago

Why Medical Practices Struggle with SEO (And How a Consultant Can Help)

When people feel sick, they don’t call your office first, they Google it. They’re looking up symptoms, treatments, and local…

7 months ago

What Makes an SEO Company Right for Therapists?

Finding the right SEO company when you're a therapist in private practice isn't always easy. You might already know you…

8 months ago

How Strategic Blogging Supports Long-Term SEO Success

If you're showing up online as a therapist, you’ve probably heard that blogging is 'good for SEO.' Or maybe you’re…

9 months ago

5 Therapist Website Mistakes That Hurt Your SEO—And What to Do Instead

As a therapist, you know that your website is often the first impression you make on a potential client. It’s…

10 months ago