Foundational SEO Programs
Done-For-You Foundational SEO Program
Search has evolved, but strong SEO foundations still work.
Our Done-For-You Foundational SEO Program is designed to build long-term, ethical visibility for therapists and helping professionals. While search engines now include AI-generated answers, enhanced local features, and stricter content quality standards, the core principles of effective SEO remain the same.
We focus on building a strong, technically sound, and strategically structured website that helps your practice appear clear, credible, and trustworthy across traditional search engines and emerging AI-driven platforms.
What’s Included
Each month, we provide:
• Comprehensive on-page optimization
• Keyword research specific to your location and services
• Meta descriptions and heading optimization
• Image optimization with SEO-focused alt text
• Internal linking for site structure and authority
• Basic copy editing for readability and conversions
• Schema implementation for key pages
• AI best practices integrated into your content structure
• Backlink resources
• Home Page and About Page audits
• Monthly planning meeting with your dedicated SEO Specialist
• Access to our Data Dashboard
• Team-based review for layered optimization
We optimize a few strategic pages deeply each month to build sustainable growth rather than surface-level changes across your entire site.
SEO today is quieter, but more durable.
Our goal is not just traffic. It is helping your ideal clients recognize you as a trusted, credible choice when they are ready to reach out.
Foundational SEO + Brand Amplification
Our Most Comprehensive Done-For-You Visibility Package
Being found is only the first step.
In today’s search landscape, potential clients often see your name multiple times across platforms before they ever click your website. Familiarity builds trust. Trust influences action.
Our Foundational SEO + Brand Amplification Program combines a strong, ethical SEO foundation with intentional brand reinforcement designed to increase recognition, recall, and credibility before the click.
This package helps your practice become:
• Visible across platforms, not just in search results
• Recognized and remembered through repeated exposure
• Trusted before someone is ready to reach out
• Chosen because your name feels familiar
What’s Included
Complete SEO Foundation
Everything in our Done-For-You SEO Program, including:
• Comprehensive on-page optimization
• Technical SEO and site health support
• Keyword research and tracking
• Schema implementation and AI best practices
• Backlink resources and authority building
• Home and About Page audits
• Monthly strategy and planning calls
• Access to the Simplified SEO Data Dashboard
• Dedicated SEO Specialist backed by a full team
Brand Amplification Layer
Strategic off-site visibility designed to reinforce recognition:
• Repurposing website/blog content into branded short-form content
• Posting to 1–2 platforms (Instagram and/or Facebook)
• 6–8 posts per month
• Google Business Profile posting twice per month
• Consistent messaging aligned with your specialties
• Engagement management for credibility and connection
• One-time social media setup fee: $250
This is not trend-based or influencer-style marketing.
It is steady, strategic reinforcement built on a strong SEO foundation.
SEO makes you visible.
Brand Amplification makes you recognizable.
Together, they create steady, ethical growth built on familiarity, trust, and long-term resilience.
Done-With-You SEO Training
12 Weeks of Intensive, Hands-On SEO Coaching
Ready to become the expert on your own website’s SEO?
Our Done-With-You SEO Training is a 12-week intensive program designed for helping professionals who are serious about learning how to optimize their own websites the right way. This is for practice owners who plan to manage their own sites and want clarity, structure, accountability, and real progress.
If you are tired of guessing, unsure how to measure results, or frustrated by slow growth, this program gives you direct guidance and support so you can confidently improve your rankings and attract more of the right clients.
What’s Included
• 12 weeks of one-on-one SEO training
• Direct coaching with Mary Walker or Winnie, VP of SEO Services
• Personalized SEO action plan for your website
• Step-by-step guidance on optimizing service pages
• Keyword research and implementation support
• Writing and optimizing meta descriptions
• Content structure and on-page SEO training
• Access to our SEO First Steps Course
• Access to The Top of Search Engines Course
• Ongoing accountability and feedback
This is a hands-on program. You will actively work on your website between sessions, applying what you learn in real time.
Time Commitment
We require a minimum of 2 hours per week outside of training sessions to work on your website.
SEO is a skill. The more you practice, the more confident and effective you become. Clients who commit to the process consistently see measurable progress in rankings and visibility.
Who This Is For
This program is ideal if you:
• Plan to manage your own website long term
• Want to understand how SEO actually works
• Value structure, accountability, and expert support
• Are ready to dedicate focused time to implementation
• Want to attract more aligned clients through search
You do not have to keep trying to teach yourself SEO alone.
With the right guidance, structure, and support, you can build a website that ranks well, works strategically, and consistently brings in the clients you love serving.
Additional SEO Support and Packages
SEO Consulting Package
You Want to Do It Yourself, But a Little Guidance Goes a Long Way
Our SEO Consulting Package is designed for practice owners who want to manage their own website but need expert guidance to make sure they are doing it right.
Maybe you have tried implementing SEO strategies before and did not see the results you expected. Maybe you feel overwhelmed by conflicting information online. Or maybe you are not a beginner, but you want reassurance, validation, and a clear plan moving forward.
This package gives you personalized direction, structured support, and clarity so you can confidently optimize your website yourself.
Who This Is For
This consulting package is ideal if you:
• Have tried SEO before without significant results
• Feel unsure whether your work is effective
• Want a personalized, strategic plan
• Are not a complete beginner but want expert validation
• Need guidance integrating SEO on a platform outside our usual scope
• Previously completed DFY services and want continued direction
You do not need to figure this out alone.
What’s Included
• Initial prep work by an SEO specialist
• Keyword research questionnaire
• 4 sessions of 45-minute meetings over 2 months
• Up to 2 hours of additional SEO specialist work
• Homework assignments with review and feedback
• Access to a data dashboard for 2 months
• Comprehensive SEO checklist
• Service page outline template
• Simplified ideal DFY timeline
• Access to our private Facebook group for 2 months
If you transition into our Done-For-You program within 2 months, your onboarding fee will be waived.
Our goal is simple.
To help you gain clarity, confidence, and measurable progress so your website accurately reflects your practice and attracts the right clients.
With the right strategy and support, you can stop second-guessing your SEO and start implementing it effectively.
SEO and Social Media Strategy Package
A Customized Roadmap for Visibility and Growth
You want a website you’re proud of.
One that attracts and converts the right clients.
In today’s digital world, that means more than having a beautiful website. You need steady visibility from search engines and social media, along with clear messaging that helps ideal clients quickly recognize they’ve found the right fit.
If you feel overwhelmed by conflicting advice, unsure where to focus, or uncertain whether your efforts are working, this Strategy Package provides clarity, direction, and expert guidance.
What This Is
Our SEO and Social Media Strategy Package is a personalized, one-time planning service designed to give you a clear roadmap for improving your online visibility.
This package is ideal for practice owners who:
• Want expert direction without committing to long-term services
• Need help deciding whether to prioritize SEO, social media, or both
• Are preparing for a website redesign
• Already rank fairly well but want stronger brand recognition
• Feel stuck and need strategic clarity
We focus on the areas that truly drive traffic and build trust.
What’s Included
• One 45-minute strategy session via Zoom
• Review of your website or social media presence based on your goals
• Personalized recommendations tailored to your practice
• Clear, prioritized action steps
• Strategic direction you can confidently implement
This package gives you focused expert insight and a practical plan so you can stop guessing and move forward with confidence.
Local SEO Package
Strengthen Your Visibility in Your Community
Most clients begin searching for therapy services online, and most never scroll past the first page of Google. Local SEO ensures your practice appears where it matters most — in your geographic area, in map results, and in front of the clients actively looking for your services.
Local SEO helps your practice:
• Appear in Google’s Local Pack and Maps
• Reach clients in your service area
• Build trust through consistent business information
• Increase website traffic and inquiries
• Strengthen credibility through reviews and visibility
Where Blogging Fits In
While directory optimization and Google Business Profile management build your foundation, blogging can accelerate results by targeting additional local keywords, building authority, and driving more organic traffic.
Blogs are not required but can significantly enhance your Local SEO performance.
What’s Included
• NAP consistency audit and directory optimization
• Removal of duplicate or false listings
• Google Business Profile optimization and weekly posting
• HIPAA-compliant review management
• Local Heatmap tracking (up to 5 keywords)
• Competitor comparison insights
• Customized direction pages to strengthen geographic relevance
• Ongoing monitoring and local keyword refinement
Local SEO is an ongoing process that requires consistent monitoring, optimization, and refinement to maintain and improve visibility.
With a strong local foundation in place, your practice becomes easier to find, easier to trust, and easier to choose.
Technical SEO Service
Build a Strong Foundation for Long-Term Rankings
In today’s digital landscape, Technical SEO is the backbone of a well-optimized website. Without a strong technical foundation, even great content and backlinks may struggle to perform.
Our Technical SEO Service ensures your website is fast, crawlable, properly indexed, mobile-friendly, and structured in a way search engines can understand.
This service helps your website:
• Improve page speed and Core Web Vitals
• Resolve indexing and crawl issues
• Strengthen mobile usability
• Fix structural errors that impact rankings
• Increase overall search visibility and performance
What’s Included
Core Web Vitals & Speed Review
• Performance analysis using tools like PageSpeed Insights and Lighthouse
• Recommendations to improve LCP, FID, and CLS
• Guidance for faster load times and improved responsiveness
Google Search Console Optimization
• Identify and fix indexing issues
• Submit and optimize XML sitemaps
• Resolve crawl errors, 404 pages, and server issues
• Optimize robots.txt and canonical settings
Technical SEO Audit
• Crawlability and internal linking review
• Duplicate content and canonicalization checks
• Broken link and redirect error identification
• Security and HTTPS verification
Mobile Accessibility Review
• Identify mobile usability issues
• Improve mobile performance recommendations
• Ensure responsive design standards
• Improve loading times on mobile networks
Site Schema Implementation
• Structured data added to up to 5 selected pages
• Support for enhanced search features such as rich snippets
• Improved search engine understanding of your content
Technical SEO creates the foundation that allows all other SEO efforts to perform at their full potential.
When your site is technically sound, your content, local strategy, and marketing efforts work more effectively and sustainably.
Stand-Alone Copywriting
Content That Reflects Your Practice and Delivers Results
You want website content you are proud of. Content that reflects your voice, aligns with your values, and attracts the right clients.
But writing SEO blogs and service pages takes time. Researching keywords, structuring content, editing for clarity, and optimizing for search engines can quickly pull you away from serving your clients.
Our Stand-Alone Copywriting service gives you professionally written, SEO-informed content without the stress of doing it yourself.
This service helps you:
• Strengthen your website’s SEO
• Build trust and authority
• Attract your ideal clients
• Save time while improving visibility
• Maintain a consistent brand voice
What’s Included
• 30-minute discovery meeting to discuss your practice, tone, and goals
• Keyword and topic research based on your niche and location
• SEO-informed content written for both search engines and real people
• One round of revisions
• Final draft ready for publishing
Quality content is a long-term investment. When your website reflects your expertise and speaks directly to your ideal client, it builds trust, improves rankings, and supports sustainable growth.
Our team handles the research, structure, and optimization so you can focus on what matters most, serving your clients.