If you’re like most therapists, you may feel overwhelmed when it comes to creating quality content for your website. You may not even know where to start! In this blog post, we will give you a step-by-step plan that will help improve your website’s SEO over the next four months. Having quality content is one of the most important factors in getting Google to notice your website, so following this plan is essential if you want to see results!
It’s hard for Google to rank your website well if it doesn’t fully understand what you’re website is about. So, creating quality, meaningful content is an important step in optimizing your website.
Furthermore, if your website doesn’t have much copy, Google is likely to think that other websites are going to be more useful to website visitors searching for answers to their mental health questions. So, having a lot of fresh content on your website that addresses the specific things clients are searching for in a comprehensive, direct way will go a long way toward convincing Google to share your website with people searching.
Over the next four months, we suggest you follow this copywriting plan to systematically build up your content and visibility.
Rewrite your home page, a personalized FAQ page about page and an “our office” page. We recommend using the Storybrand website page wireframe at least on the home page and potentially for some of your service pages. If you’re getting really stuck writing these, you can use Empathy Copy for a first draft of these pages to get you going quickly. Then, continue personalizing it to make sure your website is speaking directly to your clients’ needs.
Create one service page (example: Addiction Counseling or Couples Therapy), publish one blog post each week related to that topic & also post weekly on Google My Business about that topic.
This is a little bit different than the strategy we used to recommend. I used to have great success helping therapists write and optimize several service pages per month. And, we sometimes still recommend this.
However, more and more we’re finding ourselves recommending instead that private practices focus on building up their authority and trust with Google by creating content around one topic at a time. As the world of SEO for mental health providers becomes more competitive, we’re constantly researching, experimenting and tweaking our strategy to keep offering you the advice that will get you the best possible ROI.
Here is how this plan might look for a small group practice with an in person office that specializes in couples therapy. Below I’ve made a bullet point list of what content you’d write each month and post on the website for four months.
This plan is going to look a little different for each practice, so I wanted to give you at least two examples. Here is how this plan might look for a private pay psychiatry and medication management practice with one medication provider providing online medication management services.
Writer’s block is so very real. Here are some other blog posts from our team about copywriting:
We hope this four-month copywriting plan gives you the confidence and structure to get started with improving your website’s SEO. Just remember that quality content is key and it takes time for Google to recognize your efforts. Good luck!
If you’re looking for more help creating a personalized copywriting plan and/or optimizing your website for SEO, our team would love to help. We have a copywriter who can help you create amazing content. Then, we have a great Done for You Team who can help optimize the pages you’ve written. OR, we have several options to help you optimize the pages you’ve written yourself including affordable DIY courses, a small group training intensive (Danica is great about giving you structure and accountability so you get the optimizing done!), a 12 week individual training program tailored totally to your needs or an upcoming Hawaii July 2023 cruise where we’ll sit next to you and give you optimizing support while also soaking up some sun!
Jessica Tappana is a Licensed Clinical Social Worker, owner of a group practice in Missouri and the founder of Simplified SEO Consulting. She’s passionate about helping therapists attract their ideal clients by utilizing organic SEO, copywriting and marketing skills.
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