


How Current Social Movements Can Help SEO
SEO Improvements and Current Social Movements
As a social worker, I take a lot of pride in being involved in current social movements. It’s a huge value for me. That’s the main reason I decided to pursue social work compared to being a…

Google My Business Listing Issues and How to Fix Them
As SEO specialists, we often make use of the services Google provides to better understand SEO for therapists, and how client sites are performing.
Two of the tools we use the most are Google My Business (GMB) and Google Analytics (GA). The…

Boost SEO: 7 Quick Things You Can Do Between Counseling Clients!
As a busy clinician, you may only have a few moments to think about marketing and SEO. So, you may be wondering if there’s anything you can do in between counseling appointments to boost your SEO and reach your ideal clients on search engines.…

The Hidden SEO Power of Photos
In a previous post, it has been described how to use Alt text as an SEO strategy. I want to dive deeper into the secret power of using photos for SEO. The secret power of the alt text and photo titles is that it is mostly hidden. Headings, links,…

Using Inclusive SEO Keywords
You are a diversity focused psychiatrist or therapist and want to rank for SEO keywords. Your practice is going, but could use a boost. You’ve done some keyword research yourself, or hired someone to do it for you and well, the keywords they…

Impact of PSYPACT & SEO (Part 2)
Impact of PsyPACT and Your SEO Strategy
Now that you have a better understanding of the basics of PsyPACT, it's important to understand how to optimize for the newly added states. It's important to know that we recommend optimizing for one…

EAT as a Ranking Factor
The world of Search Engine Optimization (SEO) is confusing and certainly overwhelming when you first start out. And just like any other field, we use a ton of acronyms and short-hand terms. One of the common acronyms we use in discussing SEO…

Finding Credible External Links for SEO
Okay, if you haven’t heard from Simplified and our Mental Health SEO Specialists, external links are greaaaat for SEO. Have we told you yet? Maybe a couple times?
The beauty behind valuable external links is that their presence makes Google…

Best Practices for Using Subheadings
Today we are covering a topic you are likely already familiar with on some level if you create content for your site. That has to do with what best practices are when it comes to using headings and subheadings throughout your pages. Your initial…

Incorporating SEO keywords
Incorporating SEO keywords
You know you need to incorporate SEO keywords into your copy, but it feels so clunky and awkward. You’ve done SEO keyword research and have come up with what you want to rank for but are struggling to add those…

PSYPACT & SEO (Part 1: The Impact of PsyPACT)
What is PSYPACT?
You may be wondering what psypact is if you’re a psychologist in the counseling profession. This was approved back in February 2015 by the ASPPB Board of Directors. The goal is to offer online therapy services that extend…

Discussing 3 Common Site Audit Errors
Murphys Law famously states “Anything that can go wrong will go wrong.”
While this (thankfully) isn’t exactly true, we may often feel like it is based on the many ways mess-ups can happen. This also rings true when it comes to SEO and…

Ways To Ethically Source Reviews as Mental Health Professionals
As mental health professionals, our main priority is for our clients to feel better, mentally, physically, etc. That’s the reason we got into this field, right? To provide mental health services to those who may be struggling. But how…

3 Ways My Content Has Been Reused and It’s Been Good for SEO
As a busy business owner looking to scale, your time is very, very valuable. So, when I start talking about creating content to improve SEO it's not uncommon that people start looking for ways to reuse that content. And I'm supportive of that....as…